New home health businesses have to navigate both existing industry challenges and the growing pains of being a startup.
Though these companies inherit these obstacles, one thing in their favor is the ability to enter the market with a fresh perspective.
“It’s like a fresh canvas where you’re not jaded by how things have been done in the past,” Elliot Kohn, CEO of Elevate Home Health Group, told Home Health Care News. “People like to say, ‘We think outside of the box.’ For us, there is no box because it’s about having a fresh set of eyes that allow you to say, ‘This doesn’t work, or maybe if we tried this we can accomplish X, Y and Z.’”
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