forpeople’s new bike design for kettler combines performance and domesticity

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forpeople’s new bike design for kettler combines performance and domesticity


 

forpeople reveals the ‘kettler frame’ bike series for the home

 

creative studio forpeople has partnered with german brand kettler to design its latest fitness equipment series called the ‘kettler frame’ bike. by combining performance cues with the warmth of living spaces, forpeople helped kettler rethink the fitness category by creating a language that brings exercise equipment into the heart of the home. after developing the new brand proposition, the bike series is brought to life through a first product range — ‘frame’ — which includes ‘speed’, ‘racer’ and ‘racer+’ bikes.


all images © forpeople

 

 

recreating classic cycling frames while nodding to the warmth of living spaces 

 

the ‘kettler frame’ bikes designed by forpeople (see more here) reference classic cycling frames mixed with subtle furniture details, each in a set of colors inspired by objects typically from around a home. the range will be launched under the kettler name (see more here) in central europe and under the new name, ‘hoi’, in all other markets.

forpeople bring fitness to the heart of the home with kettler 2
inspired by classic racing bike frames and furniture details

forpeople bring fitness to the heart of the home with kettler 3
the series comes in a range of colors evoking objects around the home

forpeople bring fitness to the heart of the home with kettler 4
forpeople combined performance cues with the warmth of living spaces

forpeople bring fitness to the heart of the home with kettler 5
simple and welcoming design for home workouts

forpeople bring fitness to the heart of the home with kettler 9
top view of the ‘kettler frame’ bike

forpeople bring fitness to the heart of the home with kettler 10
close-up shot of the handle section



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