What role did the pandemic play in shaping the fitness Industry?
The pandemic made people realise that fitness and being healthy is more than just a number on the scale and more than just a fit body. The critical importance of a strong immune system was brought to the fore, and people focused on a well-balanced lifestyle, eating well and exercising. The fact that gyms and diet clinics were closed for months revolutionised the entire fitness industry. Due to their increased awareness, people gave up their hesitation to join video consultations for fitness! Since work-from-home became the norm, people had lesser activity, but they also had the time to sign up for online fitness classes. This gave people the chance to try out a variety of classes virtually, like pilates, yoga, kick-boxing, for which they might not have had the time had the pandemic not happened. They became open to try diet consultation apps. Apart from this, people also learned to focus on emotional and mental well-being.
Challenges and Opportunities that have emerged in the fitness industry
The pandemic saw the world shut down with many people cut off from the rest of the world due to lack of internet access. This led to a marked increase in stress levels. Also, since people were at home the entire day and had to take care of chores around the house, there was low dedication for exercise routines or to follow a diet plan. Most people observed an increase in their weight since they indulged in snacks and had lesser physical exertion. However, it also saw a boom in fitness tracking devices and apps that gave people a real-time update about their health and allowed them to take their health into their own hands. Wearable fitness devices and trackers allowed people to accept and adapt to virtual fitness classes, consultation and coaching that gave people access to experts regardless of their location.
What is the Future of the Fitness Industry in the app-driven age?
By incorporating technological advancements such as artificial intelligence tools and virtual reality settings in the fitness industry, the sector has already begun its transition to a remote yet expert-driven world of fitness and healthcare.
Artificial intelligence tools will allow trainers, coaches and other fitness experts to monitor, study and help clients remotely, while virtual reality settings can give people a chance to test their new skills and fitness levels without the need to physically travel to different terrains and places.
Now that the pandemic seems to be controlled, the future looks like it is going to be a hybrid of the virtual and physical world. People are stepping out for classes a few times a week and practicing on their own for the other days of the week, by connecting to their trainers over a video call or sending them videos for consultation. There is definitely an increase in the interest in fitness among masses.
What makes the Fitelo App so different?
Fitelo was developed around the vision to make health and wellness a part of everybody’s day to day routine.
All the experts at Fitelo believe that fitness is more than just diets and exercising, it is about adopting a healthy lifestyle! And the only way to build a healthy lifestyle is to make sustainable, easy to adopt changes in your daily routine without taking away all the things you love.
Fitelo knows that everybody has different fitness requirements, and so they offer customised suggestions for each of their clients. The coaches make sure they keep track of their clients’ basic health parameters and stressors in their life, to ensure they are able to adapt their suggested routines as needed.
Fitelo also offers its clients a ‘Disease Management’ plan, where clients can inform their coaches of any specific health concerns they may have, for instance, diabetes or thyroid, and Fitelo’s coaches will chart out a holistic plan to help their bodies recover. An easy to use app, Fitelo allows its clients access to the experts at any time convenient to their routine, without physically meeting them. The use of AI in the app along with the right team of experts helps Fitelo create the best plans to meet the clients’ fitness goals.
